Logo exploration for Just Food, a non-profit organization that works with community leaders to make healthy, local food available in underserved NYC neighborhoods. The result is a balanced mark that combines the organic shape of a beet with angular skyscrapers. The concept of above-and-below ground and a root vegetable plays well with the organization’s tag line: “Justice from the ground up.”
11  /  JUST FOOD  /  ONETHREAD

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